MAD CITY

M.A.D. City. A football and cultural experience from Nike and NUMBER 10, arriving ahead of World Cup 2026 at BRED Abu Dhabi.

Visitors will be able to step inside immersive zones celebrating speed, creativity, and precision across the Mercurial, Tiempo, and Phantom silo. Shop World Cup 26 jerseys, grab slices at Marmellata, and experience football and street culture in a city-inspired block at BRED Abu Dhabi.

M.A.D City is a collab between Number 10, Nike and Marmellata to create a space for the communities to celebrate through football, fashion, and food. Exclusive releases and regional collabs bring fans together in a city block alive with culture, competition, and product.

RED BULL HALF COURT

Red Bull Half Court comes to BRED Festival as a global 3on3 streetball tournament rooted in authentic street culture, uniting top male and female teams from across the UAE through nationwide qualifiers before culminating in a high-energy National Final in Abu Dhabi.

Built on FIBA rules with Red Bull’s signature competitive edge, the tournament blends sport, music, regional talent, and immersive court branding to create a fast-paced basketball spectacle that connects local players to a global stage.